Aramex Adapts with SAP SuccessFactors

Discover how Aramex transformed its HR landscape to navigate market changes efficiently, leveraging SAP SuccessFactors to modernize HR processes and accelerate package delivery.

Aramex is a leading global provider of comprehensive logistics and transportation solutions. In addition to express courier delivery and freight forwarding, the company also offers logistics services, supply chain management, e-commerce and record management services. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex has grown rapidly into a global brand in the transportation industry, with 16,000+ employees in 65+ countries, spanning over 600 offices.


The global logistics industry is constantly changing. To maintain its competitive advantage, Aramex wanted to ensure its workforce could adapt quickly. In order to have enough data to make real-time decisions and respond immediately to market changes, the company decided it was time to update its HR processes.

Another challenge was time—Aramex wanted to realize the business case for the upcoming annual performance management process, which meant little room for adjustment to timelines as delays would cause the project’s go-live to shift by one full year.

  • Simplify HR processes alongside continuing global growth

  • Adapt to change caused by market disruption

  • Empower and engage workers with modern HR tools

  • Reduce complexity and focus more on talent management


Effective People was selected as implementation partner, and the project was based on the SuccessFactors standard methodology and best practice experience for implementing Employee Central and Performance & Goal Management.

To support the new system, Effective People created extensive training materials, including leaflets, webcasts, Q&As, articles, and classroom training for both managers and employees. The project was successfully completed within the agreed scope and timeframe.


  • Strengthened HR function by enabling Aramex to make in-the-moment people decisions that support the business strategy

  • Ability to switch gears and adapt and respond more quickly to environmental change

  • Improved decision-making through workforce insights that capitalize on powerful HR analytics and comprehensive metrics

  • Tailored a highly flexible HR approach to each country and culture

  • Won Silver at the EMEA Quality Awards in the Innovation Cloud Category for the project

Watch the video: How Aramex's implementation of SAP SuccessFactors' cutting-edge HR processes speed up package delivery.

About Effective People

Effective People has completed more than 1200 SAP SuccessFactors projects in more than 100 countries worldwide throughout the past 19 years. Our 250 consultants are covering all major industries and provide continued operational support and maintenance for more than 150 companies. We are an SAP Gold Partner, and we have been awarded Expert status in SAPs new competency framework. Entering the SAP Hall of Fame, we received the Partner Excellence Award in 2020 and 2021. Working together with our customers, we have won 13 Quality Awards in four years. Contact us if you need guidance on how to get the most out of your SuccessFactors solution.

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